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News & Events
In The News > marketing
September 2011
Obama deficit plan rolls back biotech marketing exclusivity to 7 years
Posted September 21, 2011 in
biotech
,
deficit
,
marketing
,
patent
,
regulation
,
us
,
cbmrvre
CEO: Novartis cost cuts to target sales, manufacturing
Posted September 20, 2011 in
layoffs
,
marketing
,
novartis
,
sales
,
cbmrvre
August 2011
Dendreon's sudden fall from grace offers biotechs a tough lesson
Posted August 4, 2011 in
biotech
,
cancer
,
Dendreon
,
marketing
,
prostate
,
sales
,
trend
,
vaccine
,
cbmrvre
June 2011
High court rules against Vermont in data-mining case
Posted June 27, 2011 in
legal
,
marketing
,
regulatory
,
us
,
cbmrvre
April 2011
Pharma grows online ad spending, despite FDA delays
Posted April 28, 2011 in
big_pharma
,
fda
,
marketing
,
cbmrvre
January 2011
GSK pulls ED ads to help rehab its image
Posted January 25, 2011 in
glaxosmithkline
,
marketing
,
regulatory
,
cbmrvre
Novartis R&D strategy keeps marketers on the sidelines
Posted January 5, 2011 in
marketing
,
novartis
,
r&d
,
strategy
,
cbmrvre
Novartis, Sanofi debut first Android apps
Posted January 5, 2011 in
Android
,
apps
,
IT
,
marketing
,
novartis
,
sanofi
,
cbmrvre
November 2010
Study: Consumers don't look at drugmaker websites
Posted November 17, 2010 in
marketing
,
report
,
websites
,
cbmrvre
Drug firm hired athletes, luring doctors to play ball
Posted November 15, 2010 in
athletes
,
marketing
,
novartis
,
sales
,
cbmrvre
September 2010
National Survey Shows Organic Foods Now Represent Larger Part of Total Food Purchases
Posted September 2, 2010 in
marketing
,
organic_foods
,
trends
,
us
,
cbmrvre
August 2010
Design's the thing for consumer-friendly drugs
Posted August 26, 2010 in
drug
,
marketing
,
packaging
,
trends
,
cbmrvre
FDA slaps Novartis for Facebook widget
Posted August 6, 2010 in
marketing
,
novartis
,
regulatory
,
cbmrvre
July 2010
Top drug websites confusing
Posted July 6, 2010 in
marketing
,
regulatory
,
websites
,
cbmrvre
In the News
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